New Marketing Plan on PORI Beauty Soap
Subject: Marketing Management
Lecturer of Marketing Management
Department of Business (NUB)
Md. Mamun Hossain
Md. Abu Noman
Submission Date: 27 April 2012.
NEW MARKETING PLAN ON
PORI BEAUTY SOAP
This report is a brief insight in to the quality of the Pori Beauty bar, its evolution and its strengths and the threat faced by the competitor. Pori came up with the different strategy and that is the Real Beauty concept. They emphasized that beauty of a women is not the outer beauty but the actual beauty is her inner self. There ads included normal ordinary women who were not only slim trimmed and toned but they were fat, simple and aged too. Pori differentiated its beauty bar by emphasizing that it contains moisturizing cream and milk and unlike other soaps namely like Meril it does not leave the skin dry but its moisturizing cream effect softens and moisturizes the skin. Initially Pori did not have many competitors but now the completion has been strengthened by the new entrants and therefore Pori now needs to safeguard it equity constantly. Hope you all enjoy reading this report as much as I enjoyed compiling and completing it. Pori women want to be loved, admired and at the same time express themselves in a feminine way. Pori, with its abundance of exotic beautifying ingredients has lead to beautiful skin - thereby making women who use it more gorgeous naturally. It aims to be the paradigm of the new feminity. That's why Pori celebrates the pleasure of being a woman today by encouraging women to feel and look beautiful, be individualistic about their self-expression and indulge in the rituals of beautification in an unapologetically feminine way. Pori beautifies in a playful way, letting women express their feminine spirit without constrains!
All of us want to be pampered, to look and feel great, to enjoy that moment when anything seems possible. And that's just what Pori offers on a daily basis at a price that all can afford.
TABLE OF CONTENTS
Profile of the Organization
New Product Review
Current Situation Analysis
Swot & Issues Analysis
Marketing Communication & Positioning
In order to fulfill our course “Marketing Management” we are suggested by Ms. Tasmia (Course moderate) to create a marketing plan for a new product on the basis of Bangladesh. For this reason we were starting to think for a new product which is related with soap industry and start survey the market for knowing which is exist product and which not. After survey we found that there is no beauty soap in market, which is produced in our country. And than we decided to make a product plan on beauty soap and for that reason we select the brand “PORI” from “Pori Bangladesh”. And we chose a name for our new product “Pori Beauty Soap”.
Broad objective is the main issue of a report. All the information of a report will be on the basis of broad objective. The broad objective of our product that to providing branded products and services which consistently offer value in terms of price and quality, and which are safe for their intended use. Products and services will be accurately and...
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