Popular Culture and the Electric Meida

Popular Culture is in the arts, artifacts, entertainment, fads, beliefs and values that are shared by large segments of society in America, knowing this the big influence that the electronic media has over American pop culture is easily seen. Music, television, radio and movies have all been influences, sometimes, not in a good way. Before television and the internet, radio was the big link for current events being reported fast reaching around the world to give Americans world events. It was the one form of entertainment that any household could afford, for families that couldn’t afford the luxury of going to sporting events; radio put the people in the state of being there. The advertising was when they had to use their imaginations, to see themselves using the products.  
The age of television quickly turned things around for the advertisers showing images of people using the products. Television is directly responsible for the social and emotional malaise that affects and shapes the minds of the masses. Television is the only thing that keeps us vaguely in a democracy, because it can level the playing field and stack the deck against society because the media contains society's messages, it can never be forgotten or overlooked. Recently Americans have discovered that the images presented to viewers in news reports or in documentaries are often manufactured truths, shaped by a government's attitude or by the bosses at Paramount, CBS, and ABC. Heroes are made to fit a definition or need, which are becoming more evident to us, because they fill a propagandizing void. According to the A.C. Nielsen Co., the average American watches more than 4 hours of TV each day (or 28 hours/week, or 2 months of nonstop TV-watching per year). In a 65-year life, that person will have spent 9 years glued to the tube. With the mean average of an American marriage being 8 years and 4 months, it goes to show how big of a part of American’s life pop culture is.
Marketers know that... [continues]

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