Popular Culture, Barbies Changes Through Technology

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  • Topic: Barbie, Ruth Handler, Mattel
  • Pages : 4 (1590 words )
  • Download(s) : 356
  • Published : July 29, 2012
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In A Barbie World Life’s...
In order for a product to be recognised as a “Popular-Culture” they must have four distinguishing characteristics. They are; firstly: being associated with commercial products; second: developing from a local, to a national, to a global level; thirdly: allowing consumers to have widespread access to it and lastly: constantly changing and evolving. All of which Barbie has shown throughout the years. These changes have been proceeding as with the procession of technology. Barbie started off with a brush to an electric straighter and now shown with advanced gadgets. Within this report the role of technology in influencing the distinguishing characteristics of Barbie will be shown through various ways and therefore demonstrating that technological progress is like an axe in the hands of a pathological criminal. The image of Barbie created by Mattel Inc. represents a suburban upper-middle class American woman. Anyone can access as it is not entirely expensive. It is ideal for a child from the upper-middle class as they can relate and role play with their Barbie doll, although people from the lower class can also have access to this product. With the lower class people Barbie is more than just a doll. When they see their Barbie doll they see more than a toy, they see it as a dream as to what it would be like to live in a different socio economic status. Barbie is targeted towards young girls, generally, between the ages of 4 to 12. The way that Mattel utilizes technology in order to promote this is through T-V ads. They target these ads to be shown at 7 to 8.30 in the morning, knowing that at this time children specifically of that gender. In these ads they also are very feminine like with bright colours, a girl’s voice as the narrator and most important girls in their ads role playing with Barbie dolls. Now the reason as to why young girls want this specific product is for two main reasons. Firstly due to their social cohort, young girls...
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