Popular Culture and Gender Equality

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Michelle Bradford
Form 5 Milner
17 February 2011
LO Task
Popular culture and gender equality
Popular culture continually mutates and occurs uniquely in place and time. It represents a complex of equally interdependent points of view and values that influence society and its organizations. It also influences people in various ways: this is important because it creates balance between certain societies in our everyday lives, but can also have a negative impact as it creates inequality which may lead to conflict. A good example of this is gender inequality in decision-making at all levels. Despite the widespread movement towards democratization in most countries, women are largely underrepresented at most levels of government. They have made little advancement in reaching political power over the years or in achieving the target certified by the Economic and Social Council of having 30 percent women in positions at decision-making levels by 1995 (image 1). Inequality in the public can often begin within the family when power relations between men and women are unbalanced with unfair attitudes and activities (image 2). The unequal division of labour and responsibilities within households based on unequal power relations also limits women's potential to find the time and develop the skills required for participation in decision-making in wider public environments. Power and knowledge is not the same thing, however they are both very dependent on one another. Therefore without knowledge, power cannot be initiated. Feminists theorize that it is man that holds the key to knowledge in society today; therefore, power naturally follows. As for the entertainment world, the opinions of screenwriters and producers become implanted into our culture and present a base for gender roles. Traditional female roles are still being presented in the mass media, and as feminism takes the spotlight, more viewers are taking notice and little films are presenting equality. A good...
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