Popping Potatoes
Popping Potatoes
Is there such a thing as potatoes that pop? Popchips, a new generation of potato chips manufactured without frying or baking released an advertisement in 2012 featuring Katy Perry. The target audience of this ad is the younger generation of women, taking in consideration their mind-set and preys on their biggest obsession: to lose weight. This ad hinges on the premise that women prefer to eat the foods that they love while at the same time shedding the pounds. The primary purpose of this ad is to convince women that Popchips are a healthy and delicious alternative to fried or baked potato chips that they can enjoy eating without the feeling of guilt one identifies with snacking on regular potato chips.
The first thing one sees by looking at this ad is the popular singer, Katy Perry. The theme of the ad evokes fun by using a play on words. The ad is presented in a monochromatic color scheme with a blue background and white fonts. The large caption reads “nothing fake about ‘em.”. The caption is simple and eye catching. Katy Perry’s photograph is prominently featured portrait-styled, arms to the waist wearing a light blue asymmetrical dress with dark blue spaghetti straps on her left shoulder. There is a subtle white glow behind her, making her image look three-dimensional. She is strategically holding two bags of the all-natural Popchips, with each blue bag positioned over each of her breasts. Her eyes are looking upward directly at the caption with her mouth open as if she is delivering the line. The caption “nothing fake about ‘em.” is a double entendre that one could interpret in two ways. It is either referring to the all-natural bags of Popchips or to the buxom singer. Because of her popularity, the target audience sees her as confident and also someone they can relate to. They would be inclined to think that if she can eat these and look that good, then they can eat them too. Below the caption, the ad also includes a
Is there such a thing as potatoes that pop? Popchips, a new generation of potato chips manufactured without frying or baking released an advertisement in 2012 featuring Katy Perry. The target audience of this ad is the younger generation of women, taking in consideration their mind-set and preys on their biggest obsession: to lose weight. This ad hinges on the premise that women prefer to eat the foods that they love while at the same time shedding the pounds. The primary purpose of this ad is to convince women that Popchips are a healthy and delicious alternative to fried or baked potato chips that they can enjoy eating without the feeling of guilt one identifies with snacking on regular potato chips.
The first thing one sees by looking at this ad is the popular singer, Katy Perry. The theme of the ad evokes fun by using a play on words. The ad is presented in a monochromatic color scheme with a blue background and white fonts. The large caption reads “nothing fake about ‘em.”. The caption is simple and eye catching. Katy Perry’s photograph is prominently featured portrait-styled, arms to the waist wearing a light blue asymmetrical dress with dark blue spaghetti straps on her left shoulder. There is a subtle white glow behind her, making her image look three-dimensional. She is strategically holding two bags of the all-natural Popchips, with each blue bag positioned over each of her breasts. Her eyes are looking upward directly at the caption with her mouth open as if she is delivering the line. The caption “nothing fake about ‘em.” is a double entendre that one could interpret in two ways. It is either referring to the all-natural bags of Popchips or to the buxom singer. Because of her popularity, the target audience sees her as confident and also someone they can relate to. They would be inclined to think that if she can eat these and look that good, then they can eat them too. Below the caption, the ad also includes a