Maybelline was started in 1915 by T.L. Williams. In 1917 Maybelline introduced cake mascara, to darken the eye lashes, which was the first mascara ever invented. It has expanded its marketing a lot over the next 90 years. The brand and its product are sold in every mass marketing retailer store, all drug stores, grocery stores, and discount stores, including health and beauty shop. They sell foundation, mascara, eye shadow, concealer, powder, blush, bronzer, eye liner, brow liner, lip colour, lip gloss, lip liner, nail colour, brushes, tweezers, curlers, combs, removers and fake lashes. They grow from a small, family-owned business to the number one cosmetics company in America. NEEDS AND WANTS:
NEEDS: physical needs, some offices ladies needs cosmetics to make-up their faces, when they go for work. Some people have many pimples and scars on their face; they need make-up to cover them on their faces to look pretty. WANTS: Maybelline is a famous brand and it is expensive. Some offices ladies may want people to know they are rich and uses it. Maybelline is also a good brand for cosmetics, which everyone wants to acquire. APPROACH:
Maybelline has one function on their internet, which is the newsletter approach. When we have sign up for the newsletter, we will be the first to know about the hot new products, promotions and special events. This is good news for their regular customers, as they do not need to go Google searching for new products. The benefit is structural benefit. This structural benefit helps Maybelline to keep connected to their regular customers. It helps to get more people to know more about Maybelline, when they have sign up for the newsletter as a first-time customer. Maybelline will be more famous and have more customers.
Maybelline New York Slogan is “Maybe She’s born with it. Maybe it’s Maybelline.” Maybelline’s main target audience is 16 to 25years old. Youngster that are 16-25years old, Office lady...