Brand is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The word “brand” is not only present in the field of marketing, but also present in the field of politics. In the Philippines (unfortunately), “brand” is everything. For example, the product brands. To us Filipinos, a refrigerator is a “fridgidare”, toothpaste is a “colgate”, a photocopy is a “Xerox” and a camera is a “Kodak”. While in politics brands exist as well with powerful parties/clans and well known families. Even his Excellency, “Noynoy” Aquino III can be question or accuse in this so called political dynasty… For me his mother’s death triggered his presidential candidacy. Compared to Barak Obama and Mitt Romney, who spent a lifetime fighting their way to the top. Both who have equal ambition. This so called “political dynasty” may be one of the reasons why we have such economical problems, and moving slowly towards economical development. The only solution or the only way to compete globally is to choose the best people to do the job. “Government of the people, by the people, to the people-Lincoln. Jerome, we are in a democratic country. It is the people, the masses, who decides, who votes… It is not (us) the politicians to be blame to this so called “political dynasty”; it is them, the people, for they are the one who decides.” –Sofia Zacate (United Nation Youth Ambassador). Thus, it is all up to us. We Filipinos need a wake-up call. I am not against political dynasty, I am against ignorance.