Political Campaign is all about Branding. Before explaining how much of political campaign is about Branding we should know this what is the political campaigns? Political advertising is a form of campaigning used by political candidates to reach and influence voters .Political campaign is the use of an advertising campaign through newspapers, radio commercials, television commercials and Social media commercials etc. To influence the decision made for and by groups. These ads are designed by political consultants and the political campaign staff. It can include several different mediums and span several months over the course of a political campaign. Unlike campaign finance, there are very few regulations governing the process, and many candidates use various techniques to influence their intended audience. Unlike the campaigns of the past, advances in media technology have streamlined the process, giving candidates more options to reach even larger groups of constitutes with very little physical effort. Yes I strongly believe that political campaign is all about Branding. We can see many examples of the political campaigns who known as a brand. World famous Political Campaign Brand is USA president Obama Brand, French President Francois Hollande, London Ex-President Tony blair, and many more. They known as a strong Political Brand.
Ghana's Election: A New Era of Political Branding?
All over Africa, indeed, all over the world, many have applauded the very peaceful election in Ghana and marveled at the incident-free change of power between a ruling party and the opposition with no single reported episode of violence. Observers have equally praised the political campaign and communication as issue-based rather than those driven by sentiment or ideology.
It has now been revealed that a South African brand management agency, Brand Leadership Group was the brain behind the...