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Pmarketing Project

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  • Feb. 4, 2013
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PREFACE

Necktie a part of the formal wear of men and women is increasingly gaining popularity as a result of which many companies which include big names like Zodiac, Park Avenue, Pantaloons etc. and also a huge number of unorganized players are making their necktie brand available for sale. Lets see how necktie becomes a part of people in South Mumbai. Project includes the overview on apparel industry and specifically about the market available for neckties in South Mumbai.

The objective of the project was to study the following :
➢ To study the nature and significance of Apparel industry ➢ Origin and History of neckties
➢ Different types of neckties and knots
➢ Some Facts about a necktie including raw materials used, how design are made, manufacturing process etc. ➢ A survey on necktie and

All the above objective are being looked after in the project but the most important objective of me doing this project is that, I want to get into apparel industry and this has enhanced my knowledge and it will enormously help me in near future.

ACKNOWLEDGEMENT

EXECUTIVE SUMMARY

The project enables me to know about various aspects of apparel industry in India and mainly about neckties and how this piece of cloth is made , marketed and sold.

The features of apparel industry in India :

➢ Apparels basically includes everything from a formal shirt to a trouser , from a suit to a necktie.

➢ India is the world’s second largest producer of textiles and garments after China.

➢ Employs 35 million people , second only to agriculture in India

➢ The textile and garment industry in India is one of the oldest manufacturing sectors in the country and is currently its largest

➢ India accounts for about 12% of the world’s production of textile fiber and yarns

To know how did the necktie actually became the necktie we wear today, who was the person who gave recognition to neckties, the...