Plantaze

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INTERNATIONALIZATION OF SEE-FIRMS
Final Group Report

Table of content

1
1.1 1.2 1.3

INTRODUCTION .......................................................................................................... 1 Background Description ......................................................................................................................... 1 Research Purpose .................................................................................................................................... 1 Structure of the Report........................................................................................................................... 2

2
2.1 2.2

RESEARCH METHODOLOGY.................................................................................. 2 Data Collection ........................................................................................................................................ 2 Data Analysis ........................................................................................................................................... 2

3
3.1 3.2 3.3

CASE STUDY ................................................................................................................. 6 Company Description (www.plantaze.com) ......................................................................................... 6 Internationalization Process................................................................................................................... 7 Internationalization Motives .................................................................................................................. 9

4
4.1 4.2

ANALYSIS AND INTERPRETATION..................................................................... 11 Theoretical Background ....................................................................................................................... 11 Application of the Uppsala Model ....................................................................................................... 13

5
5.1 5.2

IMPLICATIONS AND LIMITATIONS ................................................................... 14 Implications of the Study ...................................................................................................................... 14 Limitations of the Study ....................................................................................................................... 15

6 7 8

CONCLUSION AND FUTURE RESEARCH .......................................................... 15 REFERENCES ............................................................................................................. 17 APPENDIX ................................................................................................................... 19

1

Introduction

In this chapter the background of the case study will be presented, as well as the purpose of the study will be stated, before an overview of the structure of this report is given.

1.1

Background Description

Today, many companies take the step to establish themselves abroad. The motives for internationalization are many. Perhaps the home market is saturated, presence in a certain country grants access to strategic resources or there are cluster effects to be explored in a specific region. The decision makers of the companies that are becoming international have different experience, are in different situations and consider different motives before taking the step into the international market. (Masum/Fernandez 2008, 2) For the past few decades researchers have been debating over existing theories and developing new theories of international business to explain why and how companies internationalize. Internationalization theories are explaining different internationalization processes, which are taking place when companies expand across national borders. Ranges of internationalization have been discussed...
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