Planning Concept on Qantas Airlines

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Introduction
Planning is very important step for any company looks for success. Qantas and all the other major airlines companies are trying to do their plans as good as they can in term to achieve their aim. Qantas has made a plan trying to attain better position. This essay will discuss some of the plans they made and will show some reviews and suggestions that could make some improve if taken.

Management concept:
According to Schermerhorn et al. (2011, p. 20-182) planning concept is to develop performance goals and verify what steps should be taken to achieve them. Furthermore, planning is the first function of the management functions where the other functions, controlling, organising, leading, are comes after it. Moreover, a plan is a set of measures aimed to achieve the important objectives.

Summary:
In the article “Qantas looks to extend lead with upgrade” by Steven Creedy shows several planning theory have announced by the Qantas’s chief executive. Millions of dollars have placed to improve Qantas flights, lounges, and other services, in regarding to overcome their competitor Virgin Blue. Qantas have stated that they are launching a new technology of check in. In addition Qantas has notified that they definitely will beat Virgin Blue and the other competitors in this, as a reason of that Qantas network is very well known in the local market. Qantas plans of upgrading does include improvements in the aircrafts, services, food, entertainment on board, infrastructure and lounges. Furthermore, Qantas is planning to duplicate the services that they provide for the international flights into the domestic ones, and more Qantas upgrading plan has include its famous chef cuisine to the domestic routes, as well as including lounges for the domestic routes. On the other hand, Virgin Blue and Jetstar have also announced that they are heading to new improvements. In conclusion Qantas did plan and announce the plan, which indicate, improves in many areas, as...
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