For tactical planning, Dalman and Lei should devise a plan to improve the company’s sales, efficiency, and ways to generate more business, for example, Dalman and Lei could come up with a faster way to make their sandwiches, start offering catering services and/or delivery services. Dalman and Lei can also implement new ways to market or advertise their sandwich shops. They currently serve an upscale area with breakfast and lunch menus. Dalman and Lei could incorporate a dinner menu, by doing this they could work their way up to expanding their company and opening more sandwich shops.
Operational planning for Dalman and Lei could involve giving their managers at each location the discretion to be able to handle all managerial tasks and operations without having to contact Dalman or Lei. Each unit manager should be given the ability to make the weekly employee schedule, handle the monthly budget set forth by the corporate office, order supplies their store needs, hiring and firing capabilities. By giving each unit manager the ability to conduct all of these responsibilities, and most likely more that have not been listed here, it will take pressure off of Dalman and Lei so they can put more of their focus on improving operations and expanding the business.