Title
Page No.
1. Introduction
2. Defining the Problem
3. SWOT Analysis
1 - 2
2
3 - 4
4. Formulating the Alternatives
5 - 7
5. Analyzing the Alternatives
7 - 11
6. Recommendation
11 - 12
7. Specifying a plan of action
8. Contingency plan
12 - 13
13 - 14
1. Introduction
Kao Cooperation started as a humble and consumer-minded shop at Tokyo, Japan at the year of 1887 by Tomiro Nagase. This modest shop had eventually developed into a successful local manufacturing company that produces their own pharmaceutical products such as soap, laundry detergents, shampoo, scouring powder, and liquid detergents throughout the years.
During the war time, Kao had a huge breakthrough by entering new markets through acquisitions and aggressive moves in their management decisions. The expansion of markets into 27 countries had resulted Kao to boast their product line vertically up to 550 different types of products, making Kao to become the largest household product manufacturer in Japan in the year of 1949.
Although the company did not sustain well in their company’s growth and profitability due to economical crisis, the company still manage to earn profits by growing steadily up to 1991. Unlike their competitors who only focus on the growth rate and market shares, Kao has a strong management base that is being focused on. The company eventually drops down their computer hardware market due to lacking in competitive advantage in this highly competitive market.
“To fully satisfied their consumer by providing superior products”
Kao’s main objective was always to fulfill the needs of their customer since the setting up of the shop by Mr Nagase; the objective was passed down to all the companies of Kao around the globe, serving as a motivation for the company. The management team of Kao also uses 5 basic principles as their guidance in devising their business strategies, which are:
1. Ensure customers