Plan Market Research

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PLAN MARKET RESEARCH

ASSESSMENT 1: CASE STUDY REPORT - PART I

CASE STUDY: D.A. GARDEN SUPPLIES

Introduction

Market research can provide a clear picture of what kinds of product and services that may bring profit. Marketing research can also supply the essential information for a company by offering the services to meet the customers' needs and expectations. In terms of D.A Gardens, a market research plan can be very helpful in determining their future profit. In this report we will presenting the steps and plans that can be taken by D.A. Gardens to prosper their business and profit strategically.

Green and Tull have defined marketing research as follows:

"Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing."

1.0 Heading: The role of market research

Market research doesn't make decisions and doesn't guarantee success, but it is important indeed to specify alternative courses of action and probability of success. Market research also is one of the vital components of marketing, it does plays a major role before decision making and policy implementations. Market research can be defined as an implementation of subjective and objective methods which proceeds to collect information and analyze it.

2.0 Heading: How market research can contribute to the business
A business exists to fulfill a need, market research allows a business to understand the need. Through such researches, it is easy to understand the strategies adopted by the competitors in the existing markets. It also helps to further analyze the effect of certain products on the consumers giving a precise picture of the market conditions. Through this method, we can gain a better understanding of how customer think, feel and behave. The more you understand these areas the easier it is to meet their needs better than the competitors. These...
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