Submission of Personal and Professional Development Plan (Assignment 1of 1)
This assignment is to development a strategic leadership development plan. There includes to report the CEO regarding the review the strategic management and leadership of the organization. In current situation, Myanmar is in the transition period in both political and economic surface. The treaty of ASEAN free trade area which will start impacting Myanmar from 2015 is a challenge for Myanmar SMEs. As usual consequences of change, while some will benefits from it, some will face setbacks. As the current organization is one of the SMEs in Myanmar, change management which is adaptable for the situation of Myanmar has to be made. Moreover the organization has to prepare for the changes and for adapting corporate and up to date management system.
Organization Profile KKK is a manufacturer of authentic Myanmar traditional foods including various kinds of pre-packed ready-made ingredients for traditional curry. Their products are positioned at the high end of the market in terms of both quality and price. Head office of KKK is situated in 78th Street, Mandalay. Manufacturing Plant is situated in Chan Aye Tar Zen Industrial zone. The Plant is operating with about 400 employees from top to bottom line operation. KKK has been in business now for five years and has grown in popularity. What was once a business targeting solely the Myanmar traditional Food community has grown into a business that has far broader appeal. KKK has several objectives that they will achieve to maximize share of local market in pre-packed food industry within the next three years. The first is an increase in sales reaching five thousand Lakhs by Yearly from local market. KKK also would like to achieve gross margins to be above 55%. KKK also hopes to have 20 different outlets that will distribute their product. Yangon outlet is the first step of these objectives lastly the organization is to become known as the premier authentic Myanmar traditional food producer internationally with an ever-expanding geographic distribution area.
Organization Structure of KKK Food Manufacturing Company
Logistics( Raw and Finished )
Production & Packaging
Curry paste for Sea food
Curry Paste for meat
Admin and HR
Fish and Shrimp Paste
1.1Explaining the link between strategic management and leadership
Strategic managementStrategic Management is all about identification and description of the strategies that managers can carry so as to achieve better performance and a competitive advantage for their organization. An organization is said to have competitive advantage if its profitability is higher than the average profitability for all companies in its industry.| |
Strategic management is a continuous process that evaluates and controls the business and the industries in which an organization is involved; evaluates its competitors and sets goals and strategies to meet all existing and potential competitors; and then reevaluates strategies on a regular basis to determine how it has been implemented and whether it was successful or does it needs replacement. (www.managementstudyguide.com, “Strategic management”) Leadership
The ability of a company's management to make sound decisions and inspire others to perform well. Effective leaders are able to set and achieve challenging goals, to take swift and decisive action even in difficult situations, to outperform their competition, to take calculated risks and to persevere in the face of failure. Strong communication skills, self-confidence, the ability to manage others and a willingness to embrace change also characterize good leadership. ( www.investopedia.com, “terms...