Place Mix

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* Place Mix(Target market,Channel structure,Channel management,Retailer image,Retail logistics,Retail distribution) - * People Mix(Staff capability,Efficiency,Availability,Effectiveness,Customer interaction,Internal marketing) -   Place Mix

Pantaloons Place Mix

Target market

Pantaloons is positioned as adepartment store catering to the middle and upper-middle class sections at eachof its locations. Its core offering is branded merchandise, retailinginternational, national and regional brands as well as private and proprietarylabels. Today, a leader inFashion...Pantaloons promises Fresh Fashion for the entire family as well asthe young and the young-at-heart. The belief is that they will be the keydrivers of fashion. The resemblance can be clearly felt by the introduction of Fashion Fridays which brings in a themeto continue with the growing fashion across the World. Thus it is a storefocusing on providing a value for money proposition as it provides qualityfashion products at an affordable price as compared to the competitors inrespect to the glamorous looks and change in the world of bollywood.

Pptofpantaloons se lelo

Marketing Channel
* The material distribution structure that moves a product from the manufacturer to the consumer or user. * The marketing structure that, as a part of the distribution channel, ensures the achievement of marketing objectives * 70% of their business is done by selling their own products TYPES OF MARKETING CHANNELS

Direct Channel

Indirect Channels

Manufacturer
Consumer
Manufacturer
Retailer
Consumer
Wholesaler
Manufacturer
Retailer
Consumer
Manufacturer
Wholesaler
Retailer
Consumer
Agent

Pantaloons located at up market accessible & high footfall locations. Initially,property was purchased & developed by Biyani but after 2002 he decided to buy properties on lease. In beginning the stores had a floor space of 4,500 sq ft but later it grew bigger and occupied between 30,000-90,000 sq ft.  It takes 20,000-25,000 sq ft in high traffic areas like entertainment complexes and shopping malls. Pantaloon entered into a strategic alliance with Inox leisure to take up spaces in multiplexes. One level distribution

Store Layout

Retail management assignment on pantaloons retail India limited Store layout Pantaloons follows a free form store layout. No particular format is followed anything is placed anywhere but strategically. Pantaloons fall under following categories- Departmental stores, Malls, E-retailers Here when it comes to arranging the clothes, same type of clothes are put up together in different sizes so that same clothes are available for every size at one point only.

Being a department store, Pantaloons exhibits an arrangement of merchandise in a freeform layout. Such a layout allows free movement and also encourages people to browse and shop with convenience.

The floor space is allocated on the basis of the contribution of a particular department to business. As such, the Men’s department has been assigned an entire floor. The total area of the entire store is approximately 50000sq.ft. However the most disappointing aspect about the layout was the presence of Toilets, Trial rooms and drinking water at adjacent places. This format was exhibited by all the three floors of the store. The layout of the store is modified on a regular basis by shifting the fixtures and display of the merchandise so that the customers develop a feel of novelty in the store

Store design- Store Exteriors & Store Interior
Pantaloons follows a theme based interior, like a corner is assigned to every brand and that brand put up its product as per its liking. Also the posters and ads for discounts and offers for them are put up there only Exteriors of pantaloons stores are very attractive & eye catchy. They put up fresh fashion collections on the dummies on

the entrance.

The exterior appearance of a store silently announces what...
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