Pizza Hut Marktig Strategy

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MAKETING STRATEGY

EXCUSIVE SUMMARY:

This assignment will critically examine Pizza Ltd in 3 main parts. The first part evaluates the competitive setting in which PIZZA HUT operates. Analysis is through internal and external environments (SWOT, MARKETING MIX, and PESTLE). The second part t contains a set of recommendations for future marketing strategic concerning the current position of Pizza Hut.

Table of contents

EXCLUSIVE SUMMARY……………………………………………………..2 INTRODUCTION……………………………………………………………...3 METHODOLOG……………………………………………………………….4

PART ONE
MICROENVIROMENT AND MACROENVIROMENT
1.1 MARKETING MIX ………………………………………………….5 1.2 SWOT…………………………………………………………………...7 1.3 PESTLE…………………………………………………………………9

PART TWO
2.1 Segmentation Targeting &Positioning…………………………………10 2.2 BCG MARIX……………………………………………………………...13 2.3 SMART……………………………………………………………………14 2.4 RECOMMENDATION……………………………………………………14

CONCLUTION………………………………………………………………..16 REFERNCING………………………………………………………………..16

Introduction

Pizza Hut is an American fast food chain which offers various types of pizza along with side dishes such as garlic bread, salad, pasta, Buffalo wings. It is the one of the biggest fast food companies in the word which has approximately 34000 restaurants. The service of the company includes delivery and carry –out locations and kiosks in around 100 countries. Pizza Hut is one of the flagship brands of yum which has owned 100% shares of pizza hut UK ltd.(pizza hut franchisee) Pizza Hut ltd is a multinational fast-food chain which has been built a reputation of excellence in the past 40 years; it has become the fast food chain industry expert and has earned consumers expectation. As a leading pizza company, it requires innovation to make it profitable and productive. In addition it entails the best services and products to its customs. The excellent entrepreneurship, growth and leadership have characterized Pizza Hut’s business since 1985 when it was first open. Through the strength of its business strategy, its culture, its franchises, Pizza Hut expects to be more successful in the future.

Pizza Hut mission statement
➢ Object: To be PEARLS
➢ Passion: doing everything excellently
➢ Execute: performing positive energy and urgency
➢ Accountable: Growth of customer satisfaction and profitability must be accountable ➢ Recognized: Achievement must be organized.
➢ Listen: listen to customers feedback are more important.

Company Objectives:
Pizza Hut’s main company objectives are to be the best pizza provider in the UK and to gain the top market position. There are another three objectives which are: ➢ Keep and increase a high quality product by providing its value and good service. ➢ Introducing new improvement of restaurants’ facilities. ➢ Use “best practice” approach, focus on staff as a resource to maintain” high performance” which can help the company to increase productivity, provide customer service and gain their market share. ➢ Providing helpful and friendly services to the customers by the well-trained staff. http://www.pizzahutfranchise.co.uk/index.html

Methodology

The secondary data has been used to analyze the information of first part of my assignment. I used website and internet resources and text books for collecting information. I also did some primary research in my recommendation: I went to the supermarket such as Tesco and Sainsbury, and did a little bit research on the chilled pizza which sold in the supermarket, it has been found that there is good opportunity for pizza hut to launch their product to the supermarket to expand the pizza market .According to my research, pricing and promotion has been targeted.

MICROENVIROMENT AND MACROENVIRMENT
Marketing Mix
The marketing mix for pizza hut fast food line is formed by traditional elements includes...
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