Pizza Hut

Pizza hut culture — Presentation Transcript

PIZZA HUT-CULTURE/SUBCULTURECONSUMER BEHAVIOUR
Dr SANDIP SOLANKI-Roll No-105224
MR MANISH PANDEY-Roll No-105215
EDP-Marketing(2010-2011)
PIZZA HUT-CULTURE/SUBCULTURE
Brief History About Company
Global Scenario-Pizza Hut (corporately known as Pizza Hut, Inc.) is an Americanrestaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread.
Pizza Hut is a subsidiary of Yum! Brands, Inc .Pizza Hut was founded in 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas.
Indian Scenario-Pizza Hut entered India in 1996, and opened its first restaurant in Bangalore. Since then it has captured a dominant and significant share of the pizza market and has maintained an impressive growth rate of over 40 per cent per annum. Pizza Hut now has 95 outlets across 24 cities in India; and employed nearly 4,000 people by end of 2004. Yum! has invested about US$ 25 million in India so far; this is over and above investments made by franchisees.
Dr SANDIP SOLANKI-Roll No-105224
MR MANISH PANDEY-Roll No-105215
PIZZA HUT-CULTURE/SUBCULTURE
International Brand with Indian Culture.
The Pizza Hut ensures that it adds an Indian touch to all the varieties of pizzas that it makes available to Indian customers. Various delicious combinations are tested at the Indian Pizza Hut franchisee outlets by blending the original menu with Indian favorites to make fresh salads, garlic based breads, soups, yummy pastas and delicious desserts.
According to Pizza Hut, the Indian food heritage is very rich, and hence Indians like local flavors. The Tandoori range of pizzas, which was developed locally, has a menu mix of over 20 per cent
Dr SANDIP SOLANKI-Roll No-105224
MR MANISH PANDEY-Roll No-105215
International Brand with Indian SubCulture.
Gujaratis are generally strict vegetarians. A case in point would be that of Pizza Hut... [continues]

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