Market segmentation of Pizza Hut is quite simple and easy to understand. I’d like to discuss the market segmentation of pizza hut in headings of variables of it. Geographic:
Geographic segmentation of Pizza Hut is worldwide. Now Pizza Hut is serving more than 80 countries including Pakistan, UK, USA, Algeria, India, Russia, Cyprus, China, and Bangladesh etc… But we’ll talk about the Pizza Hut Pakistan. Pizza Hut Pakistan’s geographic segmentation is the developed cities. Pizza Hut is available in Lahore, Karachi, Islamabad, Faisalabad, Hyderabad, Multan, Peshawar, Sialkot, and Rawalpindi. We can observe that pizza hut is available on all provincial capitals of Pakistan. Demographic:
Pizza Hut’s general market segment is younger generation. But they go wide in this thing. They segment high incomes and business class families which can spend money on the best pizzas in the market. Pizza Hut’s global slogan is also describing its market segmentation that is “Now it’s time to eat more”. But in Pakistan, the slogan is “Share the good times”. Main age group is 12-30 years. Pizza Hut Pakistan offers Halal foods to all its customers. Psychographic:
Pizza Hut’s psychographic segmentation includes people with having good attitude about food sense especially pizza group and they want to have a good time with their friends and family as described in Pizza Hut Pakistan slogan. It serves all types of personalities as they don’t have any product for specific personality. Behavioral:
Pizza Hut’s behavioral segment is the class where people love to spend money on eating. That’s why in Pakistan, Pizza Hut M.M Alam Road Lahore is the second largest outlet of the pizza hut outlets generating more than $150,000 a month.
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