Pizza Hut

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Jackie Goodman
Daniel Galeotafiore
DeAnn Graham
Professor Andre
HOSP4060: Strategic Management
October 14, 2010
Competitive Profile Matrix for Pizza Hut
1.
Companies| Pizza Hut| Papa Johns| Dominos|
Critical Success Factors| Weight| Rating| Score| Rating| Score| Rating| Score| Product Quality| 0.2| 3| 0.32| 3| 0.18| 4| 0.21|
Price Competitiveness| 0.2| 3| 0.6| 2| 0.4| 4| 0.8| Organic Foods| 0.05| 1| 0.05| 2| 0.1| 1| 0.05|
Target Market| 0.1| 4| 0.4| 4| 0.4| 4| 0.4|
Advertising| 0.15| 2| 0.3| 3| 0.45| 4| 0.6|
Customer Loyalty| 0.1| 3| 0.3| 4| 0.4| 3| 0.3|
Global Expansion| 0.1| 4| 0.4| 1| 0.1| 2| 0.2|
Customer Service| 0.1| 3| 0.3| 4| 0.4| 3| 0.3|
Total| 1|  | 2.67|  | 2.43|  | 2.86|

2. Summary:
a. Overall Score
i. With this Competitive Profile Matrix, a couple of conclusions can be made. Firstly, when comparing Pizza Hut to its competitors, it can be seen that Pizza Hut had a higher score than Papa John’s but scored lower than Dominos. This shows that overall Pizza Hut is doing better than Papa John’s in terms of identifying strengths and working with weaknesses. When looking at Dominos, however, it shows that Dominos is a lot better at turning these success factors into strengths rather than weaknesses. b. Weights

ii. When focusing on weights alone, however, some other conclusions can be drawn and also differ in outcomes when looking at the overall score. The most important things we identified in the pizza industry are product quality, price competitiveness, and advertising. As a group we weighted product quality and price equally with advertising being the second most important thing. For comparison, it can be seen that Domino’s takes the cake when dealing with product quality, price competitiveness, and advertising especially in the recent years as they have re-launched and revamped their entire recipe and...
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