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Pizza Hut
Marketing Plan for Pizza Hut (Part 1)
Author

Davenport University

Abstract

Pizza Hut, the most popular and prominent brand in the fast food industry is the largest chain food shop in the world. Starting from 1958, it has emerged as the market leader of the industry. The franchise has its own Strengths, weaknesses, opportunities and threats but it is clearly enjoying competitive advantages over its competitors. The franchise has a strong marketing tool, large market share and a group of loyal customers. Based on these, if the company goes for a better and stronger marketing approach in the future, they will keep enjoying the edge over its competitors in the future as well.

Marketing Plan for Pizza Hut (Part 1)

Pizza Hut is the world’s biggest restaurant company and international franchise which has the origin in Texas, America. It has almost 34,000 restaurants across the world and is currently operating in 100 countries. Pizza Hut offers different types of pizza along with some other dishes like pasta, buffalo wings, breadsticks, and garlic bread. It has started its journey back in 1958 by brothers Dan and Frank Carney in their hometown, Kansas. Since then it has emerged as one of the most popular restaurants not only in America but also in the entire world. (Pizza Hut Corporation, 2012)

Internal Environment
The mission statement of Pizza Hut is: “We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, "I 'll be back!"
We are the employer of choice offering team members opportunities for growth, advancement, and rewarding careers in a fun, safe working environment.
We are accountable for profitability in everything we do, providing our shareholders with value growth.” (Pizza Hut Website, Hawaii)
So from the mission statement it is clear that the franchise wants to serve pizza of great taste and wants to retain its customer so


References: Free SWOT Analysis. (2010, June 02). Free Online Providerof Quality SWOT Analysis. Retrieved January 20, 2013, from Free SWOT Analysis website: http://www.freeswotanalysis.com Griffiths, M Pizza Hut Corporation. (2012). About Us: Pizza Hut. Retrieved January 20, 2013, from Piza Hut Web site: http://www.pizzahut.co.uk The World’s Largest Online Library Your file library. (2010, May 21). Retrieved January 20, 2013, from Fliiby: http://fliiby.com Pizza Hut Website, Hawaii http://www.pizzahuthawaii.com Financial Statement, Pizza Hut, 2012 http://www.yum.com Financial Statement, Dominos Pizza, 2012
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