Pizza Hut, the most popular and prominent brand in the fast food industry is the largest chain food shop in the world. Starting from 1958, it has emerged as the market leader of the industry. The franchise has its own Strengths, weaknesses, opportunities and threats but it is clearly enjoying competitive advantages over its competitors. The franchise has a strong marketing tool, large market share and a group of loyal customers. Based on these, if the company goes for a better and stronger marketing approach in the future, they will keep enjoying the edge over its competitors in the future as well.
Marketing Plan for Pizza Hut (Part 1)
Pizza Hut is the world’s biggest restaurant company and international franchise which has the origin in Texas, America. It has almost 34,000 restaurants across the world and is currently operating in 100 countries. Pizza Hut offers different types of pizza along with some other dishes like pasta, buffalo wings, breadsticks, and garlic bread. It has started its journey back in 1958 by brothers Dan and Frank Carney in their hometown, Kansas. Since then it has emerged as one of the most popular restaurants not only in America but also in the entire world. (Pizza Hut Corporation, 2012)
The mission statement of Pizza Hut is: “We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, "I'll be back!" We are the employer of choice offering team members opportunities for growth, advancement, and rewarding careers in a fun, safe working environment. We are accountable for profitability in everything we do, providing our shareholders with value growth.” (Pizza Hut Website, Hawaii) So from the mission statement it is clear that the franchise wants to serve pizza of great taste and wants to retain its customer so that everybody gets the ultimate joy. They also want to be accountable to its shareholders along with quality team members and workplace. Over the years, Pizza Hut is working hard to establish the above goals and objectives through their dedication, sincerity and honest team members. That’s the reason today Pizza Hut has become the worldwide leader and a trustworthy name among the food lovers. Though today’s world is fast and mechanical people are still looking for the better quality of the food, service and also great taste. As a result, the goals and objectives of Pizza Hut is still very much correct with the peoples perspective. The present performance of Pizza Hut is very admirable as it has captured the largest market share in the industry and also has a loyal customer base. Because of their effective promotion, pricing. Food quality, distribution channel and most importantly unparallel taste, Pizza Hut has achieved a great success in the industry. The recent sale volume of Pizza Hut is also noticeable. In the year 2011, Pizza Hut had a turnover of $5.5 billion (Financial Statement, Pizza Hut, 2012) where Dominos Pizza had $530.6 million. (Financial Statement, Dominos Pizza, 2012) So, Pizza Hut is enjoying the edge over its competitors. Though the trend of the industry is downward because of the socioeconomic crisis hasn’t recovered still. The overall performance of the firm hasn’t declined much (only in 2007 it had a turnover of $6 billion) (Financial Statement, Pizza Hut, 2012). And the little decline is the result of the recession of 2008 as discussed earlier. In spite of those little drawbacks, Pizza Hut is trying their best to keep the pace with their mission statement and if they are unable to do that just because of external facts they will meet up with that with their honesty, service quality etc.
In a nutshell, everybody around the world is the potential customer of Pizza Hut. As people of all ages like foods like pizzas, they...