[ 6/27/2012 ]
Case Analysis- Pixar
Pixar Animation Studios is an independent, American computer animation film studio. Pixar’s objective is to combine proprietary technology and world-class creative talent to develop computer-animated feature films with a new three-dimensional appearance, memorable characters and heartwarming stories that appeal to audience of all ages. How to Make a Pixar Film
The success of Pixar in the cartoon film industry is attributed to its unique and modern way of making animated cartoons in the process called computer animation. As stated on their website, Pixar combines creative and technical industry to create original characters and stories in the new medium of computer animation. Pixar has seen the need to make a difference from all those animation that have been shown on television or on the movies throughout history, hence thru the innovation of science, the knowledge about computers, and the acceptance of creative people paved the way to success of Pixar. All Pixar films go through four stages: Development (creating the storyline), Pre-production (addressing technical challenges), Production (making the film) and Post-production (finalizing the final product). There are several steps to take when creating a Pixar animated film. The challenge with development is once the idea of the storyline is pitched, getting the audience (team) to believe in the idea and see the possibilities in it. A short document is written that summarizes the main idea of the story. Sometimes several documents will be developed in order to find the right balance between solid ideas and open possibilities, which will be filled in later by the storyboard artists. Next, the storyboards are drawn as a blueprint for the action and dialogue. The artist receives the script pages or outline to ensure each character is captured from facial...
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