Pita Pal Business Plan

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This is a business plan. It does not imply an offering of securities.

1.0 Executive Summary1
1.1 Mission1
1.2 Keys to Success1
1.3 Objectives1
Chart: Highlights2
2.0 Company Summary2
2.1 Start-up Summary3
Table: Start-up Funding3
Chart: Start-up4
Table: Start-up4
2.2 Company Ownership4
3.0 Services5
4.0 Market Analysis Summary5
4.1 Market Segmentation5
Chart: Market Analysis (Pie)6
Table: Market Analysis6
4.2 Target Market Segment Strategy6
4.3 Service Business Analysis7
4.3.1 Competition and Buying Patterns7
5.0 Strategy and Implementation Summary7
5.1 Competitive Edge8
5.2 Marketing Strategy8
5.3 Sales Strategy8
5.3.1 Sales Forecast9
Table: Sales Forecast9
Chart: Sales Monthly10
Chart: Sales by Year10
5.4 Milestones10
Table: Milestones11
Chart: Milestones11
6.0 Management Summary12
6.1 Personnel Plan12
Table: Personnel12
7.0 Financial Plan12
7.1 Important Assumptions13
Table: General Assumptions13
7.2 Break-even Analysis13
7.2 Break-even Analysis13
Table: Break-even Analysis13
Chart: Break-even Analysis13
7.3 Projected Profit and Loss14
Chart: Profit Monthly14
Chart: Profit Yearly14
Chart: Gross Margin Monthly15
Chart: Gross Margin Yearly15
Table: Profit and Loss15
7.4 Projected Cash Flow17
7.4 Projected Cash Flow17
Table: Cash Flow17
Chart: Cash18
7.5 Projected Balance Sheet19
Table: Balance Sheet19
7.6 Business Ratios20
7.6 Business Ratios20
Table: Ratios20
Table: Sales Forecast1
Table: Personnel2
Table: Personnel2
Table: General Assumptions3
Table: General Assumptions3
Table: Profit and Loss4
Table: Profit and Loss4
Table: Cash Flow5
Table: Cash Flow5
Table: Balance Sheet6
Table: Balance Sheet6

1.0 Executive Summary
Pita Pal is a new restaurant that serves fresh and healthy pita sandwiches. Strategically located in downtown Washington, PA, Pita Pal will quickly become the premier lunch destination downtown, serving locals and students. Pita Pal will attract 35% new customers a year after the second year and will reach profitability by the end of year two. Keys to Success

Pita Pal has identified three keys that will be instrumental in its success. The first is the design and implementation of strict financial controls, which will be important, since the restaurant industry is quite competitive. The second requirement is that it offers high-quality fresh and healthy food to clearly stand out from the competition. The last key is the need to ensure proper visibility. Pita Pal must have a effective, targeted marketing campaign to support the opening of the store in order to ensure enough business. Food

Pita Pal will offer the community an exciting menu of pita sandwiches, salads, deserts and coffee beverages. Pita bread, Middle Eastern flat bread, is used as a healthy, tasty foundation for a variety of sandwiches. The customers will have the choice of Middle Eastern filling such as Hummus and Tabouli or more traditional American filling. Management

Pita Pal will be lead by Steve Jones, a veteran of the restaurant industry....
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