Pidilite
PIDILITE – CASE STUDY
An Overview of the Topics Covered
1. 2. 3. 4. 5. 6. Introduction Pidilite Industries – Revenue Break-Up Pidilite Industries - Product Range Pidilite Industries – The Top Brands Material Distribution Chain Fevicol – The Brand
Introduction
Founded in 1959, Pidilite is a Mumbai based MNC with more than 5000 employees operating in India, Middle East, Australia, U.S., Brazil, Singapore and Indonesia. The firm was started in 1959 as a partnership firm, by three brothers – Mr. B.K.Parekh, Mr. S.K.Parekh & Mr. H.K.Parekh and was named Parekh Dyechem Industries.
Name changed to PDI Industries after merger with Kondivita Industries in 1984 and then, to Pidilite Industries, after merger with Pidilite in 1989.
Pidilite occupies around 90% of total adhesives market share in India.
With an experience of over 54 years, the company has a wide variety of product offerings ranging from adhesives and sealants to construction and paint chemicals to automotive chemicals to art materials and industrial adhesives to industrial and textile resins & organic pigments and preparations.
Company has in total 40 brands spanning 400 industrial and consumer products. Pidilite recorded a revenue growth of 16% from Rs. 2,748.71Cr. in 2011 to Rs. 3194.03Cr. in 2012 and a growth in net profit of 4.6% from Rs. 308.39 in 2011 to Rs. 322.64 in 2012.
Pidilite Industries – Revenue Break-Up
Consumer Products account for 77% of the company’s total revenue. The break up is as follows : • • • Adhesive and sealants (49% of the company revenue) Construction and Chemicals (18% of the company revenue) Art Materials & Others (10% of the company revenue)
Industrial Chemicals account for 23% of the company’s total revenue. The break up is as follows : • • Industrial Adhesive (7% of the company revenue) Industrial Resins (8% of the company revenue)
•
Organic Pigments & Preparation (6% of the company revenue)
Pidilite Industries – Product
An Overview of the Topics Covered
1. 2. 3. 4. 5. 6. Introduction Pidilite Industries – Revenue Break-Up Pidilite Industries - Product Range Pidilite Industries – The Top Brands Material Distribution Chain Fevicol – The Brand
Introduction
Founded in 1959, Pidilite is a Mumbai based MNC with more than 5000 employees operating in India, Middle East, Australia, U.S., Brazil, Singapore and Indonesia. The firm was started in 1959 as a partnership firm, by three brothers – Mr. B.K.Parekh, Mr. S.K.Parekh & Mr. H.K.Parekh and was named Parekh Dyechem Industries.
Name changed to PDI Industries after merger with Kondivita Industries in 1984 and then, to Pidilite Industries, after merger with Pidilite in 1989.
Pidilite occupies around 90% of total adhesives market share in India.
With an experience of over 54 years, the company has a wide variety of product offerings ranging from adhesives and sealants to construction and paint chemicals to automotive chemicals to art materials and industrial adhesives to industrial and textile resins & organic pigments and preparations.
Company has in total 40 brands spanning 400 industrial and consumer products. Pidilite recorded a revenue growth of 16% from Rs. 2,748.71Cr. in 2011 to Rs. 3194.03Cr. in 2012 and a growth in net profit of 4.6% from Rs. 308.39 in 2011 to Rs. 322.64 in 2012.
Pidilite Industries – Revenue Break-Up
Consumer Products account for 77% of the company’s total revenue. The break up is as follows : • • • Adhesive and sealants (49% of the company revenue) Construction and Chemicals (18% of the company revenue) Art Materials & Others (10% of the company revenue)
Industrial Chemicals account for 23% of the company’s total revenue. The break up is as follows : • • Industrial Adhesive (7% of the company revenue) Industrial Resins (8% of the company revenue)
•
Organic Pigments & Preparation (6% of the company revenue)
Pidilite Industries – Product