In 2007 Justin had entered a local singing competition with his rendition of Ne-Yo’s “So-Sick”. He ended up taking second place in the competition. Most of his family and friends were not able to attend the competition so his mother video taped it. His mother decided to put the video up on YouTube for them all to see. With getting such positive feedback from family and friends his mother continued to put up more videos of him singing various songs.
Scooter Braun was on the internet just looking at videos on YouTube when he stumbled upon one of the videos Justin’s mom had put up on the site. Braun was so impressed that a thirteen year old boy was sounding this good and was rising in popularity on YouTube. Braun had no idea who Justin was at the time so he was on the hunt to find this kid to see what he was all about. Before Braun approached Justin, he had to go through the mama to see what this kid was all about. At first his mother was reluctant to letting this complete stranger know anything about her son. Justin was flown out by Braun to Georgia so that he could get in the studio and record a demo. Within a week of recording the demo Justin was able to sing for the famous R&B singer/songwriter... [continues]
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(2012, 12). Physcology. StudyMode.com. Retrieved 12, 2012, from http://www.studymode.com/essays/Physcology-1308509.html
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