Philips Versus Matsushita: the Competitive Battle Continues

Pages: 4 (557 words) Published: May 14, 2013
1. How did Philips become the leading consumer electronics company in the world

in the post-war era? What distinctive competence did they build? What distinctive


Philips became the leading consumer electronics in the world in the post-war period by a strong

investment in research and development of their independent national organizations, and good

communication between the organizations. Philips has continued this tradition with fourteen

divisions of product development, production and distribution in the world, which is another factor

in the success of Philips, national organizations. Distinctive competence Philips They had built

national organizations that recognize a great advantage of the situation and respond to differences in

local countries had, and finally product development was based on local market conditions. They also

had to transfer their assets abroad in trusts in the United Kingdom and the United States and they

moved most of its research staff in England, and senior executives in the United States. There were

distinctive in that Philips skills are no longer able to make decisions ad one company's technology is

to put new products on the market, but each had

The national organization tried to take care of their own problems and but they have lost the ability

to manage the company as a whole administration. They tried to establish areas of products, but

they also failed.

2. How did Matsushita succeed in displacing Philips as No. 1? What were its

distinctive competencies and incompetencies?

Matsushita was able to move Philips as Number 1 in consumer electronics with a unified global

strategy, allowing increasing volumes Matsushita to lower the cost of pushing the lowest price, and

they have finally surpassed the strength Philips its related manufacturing. Matsushita basic...
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