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Philippines Market Segmentation

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Philippines Market Segmentation

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  • October 17, 2008
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Market segmentation is a long-standing strategy used especially in consumer products. It is measurable, accessible, distinguishable, and actionable. Observing markets in the Philippines, can you identify market segments for fast food, garments, cigarettes, alcohol, computers, passenger cars, and beach resort? Please show the positioning of 2 consumer products and their competition in these segments.

For levels of Micromarketing

1.Segment Marketing – consists of a group of customers who share a similar set of needs wants. Rather than creating the segment, marketer’s task is to identify them and decide which one(s) to target. 2.Niche Marketing – is a more narrowly defined customer group seeking a distinctive mix of benefits. Marketers usually identify niche by dividing a segment into subsegments. 3.Local Marketing – is leading to marketing programs tailored to the needs and wants of local customer groups in trading areas, neighborhoods and even individual stores. 4.Individual Marketing – the ultimate level of segmentation leads to “segments of one”, “customized marketing” or “one to one marketing”.

Market Segments in the Philippines

The report "Philippines Food, Beverages and Tobacco Market Forecast till 2011" by RNCOS is a work of in-depth study and evaluation of the past, current, and future market trends in the Food, Beverage and Tobacco industry of the Philippines. This report has been made to help clients in analyzing the opportunities, challenges and drivers critical to the growth of the industry in the East Asian country.

The report provides detailed overview of the consumption patterns of the Philippines in various food segments like consumption of milk, fruits, vegetables, meat etc. The beverage segment talks about the type of beverages, their sales and consumption patterns among Philippines while the tobacco segment provides a brief description of the tobacco industry in the country.

Key Findings of the Report

- Consumer...