Philippine Seven Corporation (Industry Study)

Topics: Retailing, Convenience store, 7-Eleven Pages: 114 (39775 words) Published: May 21, 2011
Industry Study on Philippine Seven Corporation

Prepared by: Chua S., Inigo C., Paguio C., Pontanar K., Santos F., Tinio P.

Table of Contents

I. The Research
A. Methodology
B. Significance Of Research Findings

II. The Firm And Its Internal Environment
C. Background History Of The Firm
D. Ownership & Management Profile
1. Board Of Directors
2. Executive Board
3. Management Team
E. Mission And Vision Of The Organization
F. Elements Of The Firm’s Value Chain
4. Primary Activities –
a) Inbound Logistics
b) Operations
c) Outbound Logistics
d) Marketing
e) Service
5. Secondary Activities
f) Procurement
g) Technology Development
h) Human Resources
i) Firm Infrastructure

III. The Industry And Its Competitive Environment
G. Industry Definition
H. Background History Of The Industry
I. Major Players And Their Influence
J. Current Industry Size
K. Marketing Practices Of Dominant Players
L. Operating Practices Of Dominant Players
M. Human Resource Practices Of Dominant Players
N. Financial Strategies Of Dominant Players
O. Growth And Expansion Strategies Of Dominant Players

IV. The National And Global Environment
A. Socio-Cultural Environment
B. Technological Environment
C. Economic Trends
D. Political Or Regulatory Environment
E. Natural Resource Environment
F. Global Environment

V. Industry Analysis And Recommendations
A. Industry Life Cycle Analysis
B. Porter’s 5 Forces
C. Swot Analysis For The Firm
D. Key Or Critical Success Factors
E. Conclusion With Recommendations For The Firm And For The Industry

Executive Summary



I. The Research

A. Methodology
This paper is an industry study about Philippine Seven Corporation. Mostly, the information used here were gathered from the internet and what is provided by the company’s website. B. Significance Of Research Findings

The statistics, graphs and tables in this paper are not in any way modified. All our sources are reliable. Conclusions and recommendations were derived based on the findings of this research.

II. The Firm and Its Internal Environment
A. Background History
Philippine Seven Corporation ("PSC") was registered with the Securities and Exchange Commission (SEC) on November 1982. It acquired from Southland Corporation (now 7-Eleven Inc.) of Dallas, Texas the license to operate 7-Eleven stores in the Philippines on December 13, 1982. The incorporators were Jose T. Pardo, Vicente T. Paterno and Francisco R. Sibal. Operations commenced with the opening of its first store in February 29, 1984 at the corner of Kamias Road and EDSA Quezon City, Metro Manila. The company’s chief mission was to introduce an entirely new retailing concept to the Filipino consumers, i.e. operating a chain of 24-hours convenience stores. The first corporate office was located at the ninth floor of the Century Tower building in Salcedo Village, Makati City. Considering the country's economic condition at that time, the company grew slowly in its first year of existence. In July 1988, PSC transferred the Philippine area license to operate 7-Eleven stores to its affiliate, Philippine Seven Properties Corporation ("PSPC"), together with some of its store properties. In exchange thereof, PSC received 47% of PSPC stock as payment. Concurrent with the transfer, PSC entered into a sublicensing agreement with PSPC to operate 7-Eleven stores in Metro Manila and suburbs. As part of PSPC's main business, it acquired or leased commercial properties and constructed retail store buildings, leasing the buildings to PSC on long term basis together with most of the capital...
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