Philip Morris and Mission Statement

Only available on StudyMode
  • Topic: Smoking, Tobacco, Nicotine
  • Pages : 2 (628 words )
  • Download(s) : 1312
  • Published : January 17, 2013
Open Document
Text Preview
Philip Morris the makers of Marlboro cigarettes, amongst other leading brands, have taken steps to alert its customers of the dangers of smoking. The company have faced a number of major legal actions in the United States the most recent being a $10 billion (£6 billion) damages settlement related to its marketing of 'light' cigarettes. The company have taken out adverts in major newspapers to advise customers that 'light' cigarettes offer no significant health benefits over any other type of cigarette. A Mission Statement defines the organization's purpose and primary objectives. Its prime function is internal – to define the key measure or measures of the organization's success – and its prime audience is the leadership team and stockholders. There are four main points in the Philip Morris’s mission statement. The first point is to invest in leadership, this meant they would take care and invest in only the best people to lead the product forward; this also includes investing in leading brands and external stock holders. The second point is to basically understand the concerns of the society and try to meet the demands relevant to their company. The third point is to create innovative products which will satisfy the demands of the adult portion of the public better. Lastly it is to have growth in the company; this includes executing plans correctly and having growth both in the marketing sector and the return for shareholders. In my opinion Philip Morris cannot satisfy all of the demands of the stakeholders while maintaining a strict regulation on the ethical issues. The most important ethical issue is the fact that smoking damages health. More than 5,000 chemicals -- or smoke constituents – are formed when tobacco is burned. Approximately 100 of these smoke constituents have been identified by public health authorities as causes or potential causes of smoking related diseases, including cardiovascular disease (heart disease), lung cancer, and chronic...
tracking img