Philip Morris

Topics: SWOT analysis, Revenue, Tobacco Pages: 2 (460 words) Published: December 5, 2012
Philip Morris International Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. Philip Morris International Inc. - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Philip Morris International (PMI) is one of the world's leading tobacco companies. It is engaged in the manufacture and sale of cigarettes and other tobacco products. The company markets its products in over 160 countries. It is headquartered in New York City, New York and employs about 77,300 people. The company recorded revenues of $62,080 million during the financial year ended December 2009 (FY2009), a decrease of 2.5% compared with 2008. The decrease in revenues was due to unfavorable currency and lower volume/mix. The operating profit of the company was $10,040 million in FY2009, a decrease of 2% compared with 2008. The net profit was $6,342 million in FY2009, a decrease of 8% compared with 2008.

Scope of the Report

- Provides all the crucial information on Philip Morris International Inc. required for business and competitor intelligence needs - Contains a study of the major internal and external factors affecting Philip Morris International Inc. in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Philip Morris International Inc. -Data is supplemented with details on Philip Morris International Inc. history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Philip Morris International Inc.

Reasons to Purchase

- Support sales activities by understanding your customers' businesses better - Qualify prospective partners and suppliers
- Keep fully up to date on your competitors' business structure, strategy and prospects - Obtain the most up to date company...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Strategy at Philip Morris Essay
  • Essay about Philip Morris Ethical Issues
  • Swot of Philip Morris Intl. in Korea Essay
  • Phillip Morris Marketing Analysis Essay
  • Essay on Philips Morris International (Pmi) Case Study
  • Philip Morris Essay
  • Philip Morris Internation Marketing Romania Essay
  • JSB Market Research : Philip Morris International

Become a StudyMode Member

Sign Up - It's Free