Pfizer – Written Case Report
BAMG 456-023: Strategic Management & Business Policy (Fall 2012)
Table of Contents:
Part One: Evaluation of the External Environment
Opportunities and Threats
Assessment of Societal (Remote) Environment
Assessment of Industry (Task) Environment
Assessment of Competition (Bryan Jenkins)
Overall Opportunities and Threats and Score
Part Two: Evaluation of the Internal Environment
Financial Management Analysis
Analysis of Income Statement, Balance Sheet, Cash Flows vii.
Ratio Analysis, Z-value, g*
Inventory Turns, Credit Ratings
Financial Problem or Success Statement
Analysis of Marketing Position
Sales – Long term trend
Market Share vs. Industry and Competitors for 5 Years xii.
Marketing Problem or Success Statement
Analysis of Management & Management Effectiveness
Identification of Structure and Top Management xv.
Top Management and Executive Compensation
Stock Price Performance vs. Benchmarks
Direction of Top Management Team
Evaluation of Mission, Vision, or Corporate Goals xix.
Management Performance Assessment
Management Problem or Success Statement
Assessment of MIS and Information Age Readiness
Part Three: Strategic Position
Current Core Competencies
Current Distinctive Competencies
Current Corporate Level Long-Term Strategies/Tactics j.
Current Corporate Level Short-Term Strategies/Tactics k.
Current SBU Level Strategies and Tactics
Top Five Performance Indicators
Part Four: Overall Position
Internal Strengths and Weaknesses
Grand Strategies Matrix
Overall Position Problem or Success Statement
Part Five: Conclusions and Discussion
Long-term prospects and Options
Short-term Prospects and Options
Part 1: Evaluation of the External Environment
Pfizer is a world-leading pharmaceutical company whose business objectives are to discover, develop and manufacture medicine and other products for both people and animals. Pfizer got its name from one of its two founders, Charles Pfizer and Charles Erhart in 1849. Pfizer’s early history is not overly exciting but laid the ground work for one of today’s biggest names in the pharmaceutical industry. Pfizer was first incorporated in New Jersey, now their headquarters reside in Ney York, NY. Pfizer’s first big focus was vitamin C. In 1936, Pfizer was the world’s leading producer of vitamin C, thought their focus quickly grew. Pfizer grew steadily through its first 100 years as a company, but in 1950 Pfizer reached a major milestone for any pharmaceutical company. In 1950, Pfizer released the first drug out of their discovery program and under the Pfizer label. The drug was Terramycin®; which is a broad-spectrum anti-biotic. Pfizer’s first entry into the pharmaceutical industry quickly grew their company internationally; first expanding into countries across North and South America and Europe. Pfizer’s next major milestone was the billion dollar mark. In 1972, Pfizer reached the $1 billion in sales which was quite a feat for 1972. That mark was quickly followed by its first billion dollar drug. Feldene® became Pfizer’s first billion dollar drug in 1980. At this point, Pfizer is reaching new levels in the Pharmacutical industry as they gain numerous awards and come out with groundbreaking new drugs like Viagra in 1988. Moving into more recent history, Pfizer has continued to...
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