PETA: Fighting for Animal Rights

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Kyrstin Riley
Dr. Evenson
English 101
5 April 2011
Fighting For the Right
Propaganda is all around us. “For good or evil, propaganda pervades our daily lives, helping to shape our attitudes on a thousand subjects” (Cross 123). Propaganda unknowingly reinforces our own opinions, from everyday subjects like the movies we see to world-wide issues such as our next presidential leader. There are millions of issues surrounding our world, most that have organizations fighting for their cause. These organizations use propaganda to attack either your brain or heart in order to gain support. PETA, which is an acronym that stand for people for the ethical treatment of animals, is a famous non-profit organization working towards ending animal cruelty. This organization specializes in campaigns that attack different associations they claim are ridding animals of their rights. But for most, PETA is recognizable through various campaign posters featuring respectable celebrity figures. One poster in particular was guaranteed to catch the eyes of many, this being Pamela Anderson’s vegetarian ad for PETA. In this sexy ad for PETA, the blonde bombshell shows some serious skin in a string bikini and looks as if she's been tagged by a butcher, making it clear that humans and animals are composed of identical parts. Pamela Anderson’s vegetarian campaign poster for PETA successfully utilizes many propaganda theories brought to attention by both Donna Cross and Newman & Genevieve Birk, such as plain-folks appeal, guilt by association, testimonial, slanting by use of emphasis and charged language to guilt trip viewers into second guessing their choice of consuming meat. Cross’s “Propaganda: How Not to Be Bamboozled” discusses how society is being falsely played by propaganda because most don’t recognize it when they see it. One device Cross points out that can mislead and deceive is plain-folks appeal, when the speaker tries to win our confidence and support by appearing to be a...
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