Pet Insurance in Taiwan

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  • Topic: Insurance, Underwriting, Deductible
  • Pages : 12 (2518 words )
  • Download(s) : 145
  • Published : December 19, 2012
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| | |Business Project | |Launching Pet Insurance in Taiwan | | | | | | | | | | | | | | | |Chih-Heng Lo | |05/09/2012 | |Word count: 2043 | | | | | | |

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Table of Contents

1. Executive summary ………………………………….……………………. P. 1

2. Introduction …………………………………………………….………….P. 1

3. Situation analysis in the UK ………………………………………………. P. 2

4. Situation analysis in Taiwan ………………………………………………. P. 4

4.1 PEST analysis …………………………………………………………….. P. 4

4.2 Five force analysis ………………………………………………………... P. 5

5. Financial performance and forecast feasibility evaluation ………………... P. 7

6. Launch plan in Taiwan …………………………………………………… P. 9

1. Segmentation and target market …………………………………………. P. 9

6.2 Four-p’s analysis ………………………………………………………… P. 9

1. Product ……………………………………………………………. P .9

2. Place ……………………………………………………………… P.10

3. Price ……………………………………………………………… P.10

4. Promotion ………………………………………………………… P.11

7. Concluding remarks / recommendations ………………………………….. P.12

References ………………………………………………………………….... P.13

Appendix 1: Age distribution of dog owners and cat owners ……………….. P.14

Appendix 2: Gender proportion of dog owners and cat owners …………….. P.15

Appendix 3: Proportion of marriage status of dog owners and cat owners …. P.16

Appendix 4: Area distribution among dog owners and cat owners …………. P.17

Appendix 5: Educational background among dog owners and cat owners …. P.18

List of Figures and Tables

Figure 1: Sales of Pet Food 2006-2011 …………………………………....... P. 7

Figure 2: Pet Population 2006-2011 ………………………………………… P. 8

Table 1: Segmentation of owners’ age ………………………………………. P. 9

Figure 3: Average cost of dog owners and cat owners monthly …………….. P.11

1. Executive summary

The cost of...
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