There are no specific political factors for Wupti.com, other than the general factors that concern all companies in Denmark. This is taxes, VAT and future changes in the fiscal policy. If taxes went up, causing the price of the products Wupti.com supply to rise, then the demand would go down as the crisis unfortunately has made the Danes save their money due to a financial insecurity in general.
As the market in general has been in decline for the past 3 years, and the company has existed since 2008, then the financial aspects in the company have been quite turbulent. When the company was launched in 2008, the economy in Denmark was overall quite progressive. Soon after that, Denmark (and many other countries) experienced a recession due to the financial crisis. This made people save their money, rather than spending it right away. This made (according to their ROI and ROE) their sales to go down. But as Wupti.com generally is dealing with white goods and electronics, which often is some of the most important elements in the average household, then Wupti.com is not as affected as other companies are.
As this kind of shopping is a new phenomenon, that the average person has a lack of experience with, then the older generations are less likely to use Wupti.com. The older generations are more traditional in general, and are not as good at adapting new things into their everyday life as the newer generations. The older generations will sooner or later pass away, making the new generations (who have adopted the new technological trends) the older generations in the future. My conclusion to this is that Wupti.com’s market eventually will grow over the years.
As Wupti.com is an online-based shop, technology is a crucial element in terms of maintaining the business. 3 out of 4 Danish citizens with internet-access have tried to shop online. This adds up to approx....