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pestel and swot analysis

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pestel and swot analysis
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BRIEF INFORMATION
The company is active in international trade and production of Automatic Car Wash Machines and Water Treatment and Re-Circulation Plants. HLS Company located in Istanbul Turkey.
My main target in this project is I would like to export those car wash machine products from Turkey to Malaysia. As I saw the most Malaysian petrol stations do not provide car wash machines for their customers. However, Malaysians pay a lot for washing car in a private sector.

CONTENT
INTRODUCTION............................................................................................1
Background of Company......................................................................1
Product Description...............................................................................2
The reasons of Chosen Target Country.................................................2
SWOT ANALYSIS ........................................................................................3
Internal Factors (Strengths and Weaknesses)......................................3
External Factors ( Opportunities and Threats).......................................4
PESTEL ANALYSIS .......................................................................................5
Understanding the purpose of Pestel Analysis ....................................5
Introduction to Pestel Analysis............................................................6
Pestel Analysis of HLS Machines........................................................9
THE MODE OF ENTRY HLS IN MALAYSIA.............................................12
WHY HLS SHOULD EXPAND IT IS BUSINESS TO MALAYSIA............13
REFERENCES.................................................................................................15
INTRODUCTION
BACKGROUND OF COMPANY
They began to their activity as founding “Dogruluk Elektrik (Electricity)” in 1993. Our field of


References: http://www.startupoverseas.co.uk/expanding-a-business-in-malaysiahttp://www.hlsmachine.com/default.aspxhttp://www.matrade.gov.my/en/malaysia-exporters-section/33-trade-statistics/2751-top-10-major-import-products-2013http://www.miti.gov.my/cms/content.jsp?id=com.tms.cms.section.Section_40de0b6b-c0a81573-6a5e6a5e-6d80cc9bhttp://smallbusiness.chron.com/companies-need-overseas-58292.html
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