Pestel Analysis on Bank

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  • Topic: Economics, Economy of Malaysia, Politics of Malaysia
  • Pages : 3 (699 words )
  • Download(s) : 569
  • Published : March 2, 2011
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Political Analysis
Concerning the political trends in Malaysia, it is noted that the state of politics here is very stable at the moment and there have been peace and harmony existing among the citizens of Malaysia (Political Stability in Malaysia, 2010). The governmental stability as well as the efficiency of the government in promulgating policies that are designed to ensure stability are vital to the peace and stability in Malaysia and it also permits businesses to run smoothly. The government of Malaysia has been very successful in enabling businesses, local and international, to be able to prosper and achieve success due to the very friendly and compatible business policies (Malaysia Country Profile, 2010).. Hence, organizations like Standard Charted are able to enjoy a place of business that is peaceful and conducive. The incidents of political violence are minimal and do not affect the way that the business is carried out in Malaysia. Economic Analysis

The Malaysian economy is quite stable (Mankiw, 2007) and Puah, 2008). After the global economic downturn, the economy of Malaysia did suffer a minor setback but the consequences were not as bad as that which was suffered by other countries like USA and UK. The economic downturn did cause the Malaysian economic growth to slowdown a little but the economy is now slowly and steadily picking up and the stimulus package that was launched by the government has been successfully in bringing the Malaysian economy back to life. The fiscal and monetary policies by the Malaysian government have succeeded in making sure that Malaysia continues to experience steady and strong growth of the economy in the years to come (Malaysia Country Profile, 2010) and (Economy Watch Malaysia, 2010)

Social Analysis
The kind of financial services that are offered by financial organizations like Standard Charted are vital and very essential for present day business people and ordinary consumers. These consumers want convenience...
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