Pestel Analysis on Apple Inc

Topics: Law, Supply and demand, Consumer Pages: 2 (401 words) Published: December 8, 2008
PESTEL Analysis on Apple Inc.

In analysing the macro-environment, it is important to identify the factors that might influence the organisation’s demand and supply levels and its cost (Kotter and Schlesinger, 1991; Johnson and Scholes, 1993). A PESTEL is one of the frameworks that help to understand market growth or decline, business position, potential and direction for operations (Kotler, 1998). PESTEL analysis is also useful when entering a new market or starting business operations in a new country and helps to tackle mere assumptions and adapt quickly and effectively to the realities of the new environment. PESTEL also ensures that company’s performance is aligned positively with the powerful forces of change that are affecting business environment (Porter, 1985).

Political Factors

Political factors that Apple Inc., might have to take into consideration when launching a new product or entering a new market might be laws and regulation like the Employment law, Consumer protection Law, competitive regulations, inter-country relationships, terrorism, taxes and government structures. For example, in some countries it is illegal to employ people under a certain age without proper approval by the guardians. Also some countries enforce importance of local employment before employing a foreign person.

PESTEL Analysis on Apple Inc.

In analysing the macro-environment, it is important to identify the factors that might influence the organisation’s demand and supply levels and its cost (Kotter and Schlesinger, 1991; Johnson and Scholes, 1993). A PESTEL is one of the frameworks that help to understand market growth or decline, business position, potential and direction for operations (Kotler, 1998). PESTEL analysis is also useful when entering a new market or starting business operations in a new country and helps to tackle mere assumptions and adapt quickly and effectively to the realities of the new environment. PESTEL also ensures that company’s...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Financial Analysis Apple Inc. Essay
  • Business Analysis of Apple, Inc Essay
  • Case Analysis Apple, Inc. Essay
  • Essay on Apple INC analysis
  • Apple Inc. An Analysis Essay
  • Essay about APPLE INC CASE ANALYSIS
  • Apple Inc Case Analysis Essay
  • Swot Analysis for Apple Inc Essay

Become a StudyMode Member

Sign Up - It's Free