PESTEL

Topics: Economics, Strategic management, PEST analysis Pages: 3 (1431 words) Published: December 29, 2014
Introduction
PESTLE analysis is primarily used by organizations in the identification of the various factors that shape the external environment in which the organization operates (Babette & Fleisher, 2008). PESTLE normally includes the political-legal, economic, socio-cultural, environmental and technological factors, which play an integral role in describing the framework of environment that the organization is currently operating and the manner in which the factors will influence the future operations of the organization. PESTLE analysis is important during the process of strategic management owing to the fact that it is an integral tool that the organization can deploy in order to identify the various macro environmental factors that the business enterprise has to take into account in order to devise appropriate strategies for effective future operations and industry analysis (Chapman, 2006). In addition, the PESTLE analysis can be used for assessing the changes in the market expansion or decline, the position of the business, and the prospective direction that the business of operations of a company may take. The PESTLE framework is increasingly becoming an important aspect of business that companies have to use in order to assess the various through which the individual elements affect the company operations. This paper discusses the various ways through which the PESTLE factors shape the external environment in which the Marks and Spencer is operating. Company overview of Marks and Spencer

Marks and Spencer is arguably one of the largest retailers that are based in the UK. In addition, the company is also a major retailer that deals with the selling of various product rangers under their brand name in at least thirty nations across the globe. This implies that the scope of operations of the Marks and Spencer are from an international perspective, and therefore, the firm must put a keen consideration on its external environment. The company relies on its...
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