STRATEGIC MANAGEMENT ANALYSIS
Module Title:Strategic Management Analysis
Module Leader:Yantie binti Johari
FTMS College, Kuala Lumpur, Malaysia
Instructions:See over for details
Word Limit:3,000 words
Written assignments must not exceed the specified maximum number of words. All assignments which do so will be penalised. The penalty will be the deduction of 10% of the maximum marks available (i.e. 10%). Assignments will not be accepted without a word count on the cover sheet.
Submission Date:This assignment must be received by no later than 4pm on Wednesday 13th December 2010
Work submitted after this date will receive a mark of 0 unless an extension has been approved in advance of this deadline.
Requests for short-term extensions will only be considered in the case of illness or other cause considered valid by the Student Adviser.
Please refer to the Academic Regulations or your Student Handbook for full details.
Further details:This assignment must be completed individually.
This assignment must be attached to a completed University Assignment Cover Sheet and accompanied by a completed University Assignment Receipt before submission.
Do not submit your work in a plastic sleeve.
The Package Holiday Industry
1.1 You are required to produce an individually-prepared Coursework Assignment. Details of the task are shown in 1.4 below.
1.2 The task is to undertake a strategic analysis of any ONE package holiday company of your choice. A package holiday company is defined as one that offers a minimum of both travel and accommodation in a single “package”. This can be a company operating either nationally or internationally.
1.3 In order to...