1. Question Paper 2
2. Introduction 3
3. PEST Analysis 4
(3.1) Political Legal Environment 4
(3.2) Economic Environment 4
(3.3) Social Environment 5
(3.4) Technological Environment 5
4. Industry Analysis 5
5. The Michael Porter Five Forces 6
(5.1) Threat Of New Entrants 7
(5.2) Rivalry of existing firms 7
(5.3) Threats of substitutes 7
(5.4) Bargaining power of buyer 8
(5.5) Bargaining power of suppliers 9
6. Conclusion 9
7. Bibliography 10
8. References 10
EXECUTIVE DIPLOMA IN BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT (BA423)
The study of the external environment is a crucial step in the mapping of business strategy for an organization.
Discuss how the assessment of external forces can be performed with business examples to support your analysis.
[Total 100 marks]
- END OF PAPER -
Business environment is an element that will affect all the activities of an organization. Beside, it will bring firms both opportunities and threats because of its uncertainties. Business environment is uncertain, complex & dynamics; organization should apply more flexibility & discontinuity ways to manage them. A firm cannot control the environment because it is unpredictable in its direction and speed of change, such as interest rates, rate of inflation and exchange rate.
Business environment can classifies in two categories that are internal environment and external environment. Internal factors close to the company that have a direct impact on the organizations strategy, these factors include employee, customer, suppliers, shareholder, banker etc. External environment comprises those factors and trends outside the organisation that might have an influence upon an organisation and its future. Many external factors can have an effect upon an organisation - from changes in government legislation to... [continues]
Cite This Essay
(2005, 07). Pest - Assignment. StudyMode.com. Retrieved 07, 2005, from http://www.studymode.com/essays/Pest-Assignment-62767.html
"Pest - Assignment" StudyMode.com. 07 2005. 07 2005 <http://www.studymode.com/essays/Pest-Assignment-62767.html>.
"Pest - Assignment." StudyMode.com. 07, 2005. Accessed 07, 2005. http://www.studymode.com/essays/Pest-Assignment-62767.html.