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International Business Plan
BREAKING INTO THE TRADE GAME: SMALL BUSINESS GUIDE TO EXPORTING SMALL BUSINESS ADMINISTRATION, OFFICE OF INTERNATIONAL TRADE

International Business Plan

The purpose of the International Business Plan workbook is to prepare your business to enter the international marketplace. This workbook will serve as a step-by-step guide to lead you through the process of exporting your product to an international market. The workbook is divided into sections. Each section must be completed before you start the next section. After you have completed the entire workbook, you will be ready to develop an international business plan to export your product. Once the business plan is completed, an in-depth analysis of your readiness to export can be completed.

PPRODUCTS/SERVICES

STEP 1: Select the most exportable products to be offered
internationally.

To identify products with export potential for distribution
internationally, you need to consider products that are
successfully distributed in the domestic market. The product needs to fill a targeted need for the purchaser in export markets
according to price, value to customer/country and market demand.

What are the major products your business sells?

1.

2.

3.

What products have the best potential for international trade?

1.

2.

3.

STEP 2: Evaluate the products to be offered internationally.

What makes your products unique for an overseas market?

1.

2.

3.

Why will international buyers purchase the products from your company?

1.

2.
3.

How much inventory will be necessary to sell overseas?

1.

2.

3.

Exercise:
IDENTIFYING PRODUCTS WITH EXPORT POTENTIAL
List below the products you believe have export potential.
Indicate the reasons you believe each product will be successful in the international marketplace.

Products/Services Reasons for Export Success

1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
6. 6.
7. 7.
8. 8.
9. 9.
10. 10.
11. 11.
12. 12.
13. 13.
14. 14.

Decision Point: These products have export potential.

YES NO

PLANNING

What is the purpose of completing this workbook?

You know that you want to see your company grow through
exporting.

Five reasons it will be worth your time and effort:
1. Careful completion of this workbook will help evaluate your level of commitment to exporting.
2. The completed workbook can help you evaluate your
product's potential for the international trade market.
3. The workbook gives you a tool to help you better manage your international business operations successfully.
4. The completed workbook will help you communicate your business ideas to persons outside your business and can be an excellent starting point for developing an international financing proposal.

5. Businesses managed are more successful when working from a business plan.

Can't I hire someone to do this for me?
No! Nobody will do your thinking or make decisions for you. This is your business. If the business plan is to be useful, it must reflect your ideas and efforts -- not those of an outsider.

Why is planning so important?
The planning process forces you to look at your future
business operations and anticipate what will happen. This process better prepares you for the future and makes you more knowledgeable about your business. Planning is vital for marketing your product in an international marketplace.

Any firm considering entering into international business...
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