Introduction to Fast Food Industry in Bahawalpur 1
PEST ANALYSIS 1
SOCIAL / CULTURAL 2
SOURCES OF INFORMATION3
Introduction to Fast Food Industry in Bahawalpur
Today, eating out definitely is part of modern lifestyle, or can be said as necessity of modern age. Fast food is mainly targeted to youngster who is providing the fast food Restaurant the most revenue. The high fat foods taste good to these youngsters, which in turn make them believe that fast food is quick, easy and satisfying. Fast food restaurants are now making “value” meals. Fast food has become a fashion, as customers are not only eating, they are enjoying the environment not adults, children are also fond of going to the fast food restaurants for celebrating their memorable occasions like birthdays, results and even get together parties.
Bahawalpur, which is growing at very fast pace is becoming the market for fast food industry. Although literature shows very limited work on this industry in Bahawalpur but by having the study of pattern of customer’s perception in this industry and the owner’s considerations the literature review shows the cross culture differences in the consumption of fast food and how the people belonging to different areas adopting this food as an important aspect of their daily life.
Political situation in Bahawalpur is very good and peaceful. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country. Governments also control the license given to open the fast food restaurant and other business regulation needs to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a must for the partnership to succeed in any market. AH Hot & Spicy Fast Food...