Pest Analysis of Telenor

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Contents
INTRODUCTION7
Telenor at a Glance7
Telenor Group8
Telenor Pakistan9
History of Telenor10
The introduction of the telephone10
Pioneer in mobile communications10
Norwegian telecom becomes a public corporation11
International expansion11
The Telenor Group 200711
COMPANY VISION12
Telenor Vision12
Mission and Core values of Telenor12
Make it Easy13
Keep Promises13
Be Inspiring13
Be Respectful13
External Environment Analysis14
PEST Analysis14
Political Analysis14
Economic Analysis16
Social Analysis18
Technological Analysis20
Competitor Analysis21
Major Competitors21
Market share of Competitors22
Competitors Goals23
Competitors Strategies23
Internal Environment analysis considering the Value chain24
Major departments & functions in Telenor24
Departmental functions in Value Chain24
Finance Department24
Customer services Department25
Marketing Department25
Sales department25
Direct sales25
IT /Billing Department26
Internal Audit Department26
Technical Department26
Human resources department26
OD and effectiveness27
Staffing and compensation27
Administration Department27
Telenor’s Value Chain Management28
Objective28
Approach28
IT improvements28
Business benefits28
Services Software and HP Performance Insight29
SWOT ANALYSIS30
Strengths30
Weaknesses31
Opportunities31
Threats31
Planning Process32
Implementing Data Strategy, their data strategy rests on four pillars32
Developing the right service32
Inter-operate Technically, Differentiate Commercially32
Promoting Appropriate Pricing Models33
Competitive Environment Customers33
Strategic Direction34
Strategic Initiatives34
Operational Plans35
Marketing Analysis35
PRODUCT OR SERVICES35
PRICE35
PLACE35
PROMOTION36
Telenor Internal Policies37
Further Education37
Gratuity37
Internship37
Laptop every employee of Telenor Pakistan37
Leave Fare Assistance37
Leave Annual Leave38
Casual Leave38
Life Insurance38
Long Service Awards38
Maternity Leave38
Medical & Hospitalization38
Mobile Connection and Handset Allowance39
Mobile Connection for Family and Friends39
Pick and Drop Service for Females39
Provident Fund39
Recognize Heroes at Work and In Life39
Relocation39
Retirement Age40
Salary Increments and Salary Adjustments40
Travel40
Working Hours Normal Working Hours40
Working on Holidays and Late Sittings Objective40
Procedures and Rules41
General Guidelines41
Human Worth41
Loyalty, impartiality and conflict of interests41
Confidentiality41
Protection of personal data42
Intellectual property42
Property and assets42
Nature and the environment42
Information that may affect the stock price42
Information, communication and contact with the media43
Expertise and authority43
Accounting43
Reporting & Disclosure43
Internal control43
Relations with Customers, Suppliers, Competitors and Public authorities43
Competition44
Corruption and bribery44
Gifts and business courtesies44
Money laundering44
Controlling45
Key indicators45
Feed Forward Control46
Old Concurrent Control system46
New Concurrent Control System46
Financial Controls47
Organizing48
Structure of Telenor Pakistan50
Structural dimensions of Telenor Pakistan50
Delegation of empowerment52
HUMAN RESOURCE PLANNING53
INTERNAL RECRUITMENT58
EXTERNAL RECRUITMENT58
Leadership60

.LIMITATIONS Due to Telenor confidentiality policy, exact policy documents couldn’t be shared but the managers conveyed the information required by us via verbal communication in meetings and e-mails

INTRODUCTION

Telenor at a Glance
Telenor Group is one of the world’s major mobile operators with 120 million mobile subscriptions. Telenor is a world-class provider of...
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