Pest Analysis for Thorntons Expanding Business in China and India

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PEST Analysis for Thorntons
——Expanding Business in China & India

WANG Keyun, REN Yuchen, ZHOU Yihui, LIN Xi, SHI Zhengjun, YANG Liuyi

Nottingham University Business School
University of Nottingham Ningbo China 2012/11/1

Table of contents ...................................................................................................... 1 Executive Summary ................................................................................................. 2 1. Company Overview and Introduction ............................................................... 3 2. Analysis for China .............................................................................................. 4 2.1 Economic Environment ..................................................................................... 4 2.1.1 Chinese Macroeconomic Environment ..................................................... 4 2.1.2 China Chocolate Industry ......................................................................... 5 2.1.3 Infrastructure .......................................................................................... 5 2.1.4 Bank system ............................................................................................ 5 2.2 Political Environment........................................................................................ 6 2.2.1 Political system and Social Stability ......................................................... 6 2.2.2 Government Interventions and Protectionism .......................................... 6 2.2.3 FDI Stimulus ............................................................................................ 7 2.2.4 Intellectual Property Rights (IPR) ............................................................ 7 2.3 Socia-culture .................................................................................................... 8 2.3.1 Cross-culture Management Barriers ......................................................... 8 2.3.2 Consumers’ Behaviors ............................................................................. 9 2.3.3 Guanxi ................................................................................................... 10 2.4 Recommendation on China market ................................................................ 10 3. Analysis For India ............................................................................................. 11 3.1 Political Environment ................................................................................... 11 3.1.1 Political System and Social Stability ...................................................... 11 3.1.2 Government Interventions and Protectionism ......................................... 12 3.1.3 FDI Stimulus .......................................................................................... 12 3.1.4 Corruption ............................................................................................. 13 3.1.5 Intellectual Property Rights (IPR) ......................................................... 13 3.2 Economic Environment................................................................................. 13 3.2.1 Indian Macroeconomic Environment ...................................................... 13 3.2.2 India Chocolate Market .......................................................................... 15 3.2.3 Infrastructure ......................................................................................... 15 3.3 Socia-culture ................................................................................................. 16 3.3.1 Cross-culture management barriers ........................................................ 16 3.3.2 Communication convenience ................................................................. 17 3.3.3 Consumers’ Behaviors .......................................................................... 18 5. 6. 6. 6. 3.4 Recommendation on India market...
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