Pest Analysis for Sony Corporation

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PEST Analysis for Sony Corporation

POLITICAL FACTORS
Political factors for Sony Corporation can be changed at any time. TheGovernment holds the power to change any policies and regulationswhich may affect Sony at the time. The credit crunch and the recession may become reduced, therefore resulting in better trades for Sony Corporation. However this also means that the same has occurred for Sony¶s competitors. This means that Sony must develop ideas on how to stay ahead of its competitors. The laws which can affect Sony Corporation would consist of new international policies. Internationally the Government may change or increase trading restrictions which would definitely change the way Sony works, because it needs to trade.The Government also has the power to change minimum wage, tax,VAT etc. These factors must be concentrated on so that Sony is preparedfor any major global changes. Also, minimum wage would also increase because reports indicate that since 1999 it has increased from over three pounds to five.

ECONOMICAL FACTORS
Currently the state of our economy is not in a good position. From all thehistoric recessions, we are currently reported to be in the worst one. Theeconomic growth has shrunk which means that the growth of theeconomy is negative. The recession and the credit crunch may bededucted over the next year. Economically, due to this many changescan occur such as the interest and exchanges rates. Due to the recession being deducted in the near future exchange rates may also decrease, however steadily. Sony must be aware of any trading restrictions theGovernment has made. Since Sony is an international company theexchange rates can be Different to whichever country they trade with. If the exchange rates in different countries have changed, Sony would needto work out what prices are their products being sold at and whether itwould be worth it.

SOCIAL FACTORS

Socially, Sony Corporation would be predicted to do well. The companyhas...
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