They decided to outsource their production to France because of the associated costs of building a factory and tending to a workforce. By previous employment Colm had built up extensive contacts within the Musgrave Group which distribute to SuperValu and Centra in Ireland and through these Cully and Sully gained a foothold in the retail sector.
Cully and Sully look into expanding their product base and they went into the soup industry. Today they deal with the ‘convenience’ food sector in both meals and soups. Cully and Sully have since gained a major foothold in the market and the brand can be seen on shelves in Dunnes Stores and Tesco along with those of the Musgrave Group. Today they are a huge success, offering a different product from the competitive ‘convenience’ sector through their emphasis on fresh, organic and wholesome aspects of their products.
A PESTEL Analysis of Cully and Sully.
From a political point of view Cully and Sully have transportation costs to worry about. The price of fuel is heavily rising and the taxes are partially responsible...