Pest Analysis

Topics: Qantas, Brisbane Airport, Melbourne Airport Pages: 8 (2523 words) Published: May 17, 2011
1.0 Introduction
Qantas Airways Limited was founded in Queensland in Australia in 1920, and it is one of the oldest airlines in the world. Qantas is the acronym of the Queensland and Northern Territory Air Services. It is the Australia’s largest airline and Australia’s national airline. Its parent company is Qantas Group. Qantas Group operates the Australian aviation industry, including aviation (stock limited liability company operating international routes and Australia), QantasLink, Jetstar (low-cost airlines), Jetstar Asia, and other aviation-related business. The kangaroo logo of Qantas is a symbol of reliability, security, advanced technology and quality service. 2.0 Critical Information on Company

Qantas Airways Limited, together with its subsidiary QantasLink and JetConnect, whose route network covers Oceania, the South-East Asia, East Asia, India, the United Kingdom, Germany, the United States, Canada, South Africa and other places. Its international aviation hub are Sydney airport and Melbourne airport, and Qantas operates its international flights to connect the Brisbane, Perth, Singapore Changyi international airport, Los Angeles international airport and London Heathrow airport. Its domestic aviation hub is Sydney, Melbourne, Perth, Brisbane airport, as well as major cities such as Adelaide, Cairns and Canberra airports.

In addition to passenger and cargo air core business, Qantas also operates a variety of other aviation-related businesses, including aviation catering and tourism business, such as holiday tourism. Qantas Catering Group is a wholly-owned subsidiary of Qantas Group, operating mainly two broad categories in the catering business- Q Catering and Snap Fresh. Q Catering has set up catering centres in six airports of Australia including Sydney, Melbourne, Brisbane, Cairns, Adelaide and Perth. Snap Fresh is a central food manufacturer of specialized aircraft built in Queensland, supplying meal for major airlines and at the same time, its products directly sell to non-aviation markets. Qantas Holidays, which is Australia’s largest travel wholesaler, is another wholly owned subsidiary of Qantas. After 30 years of development, Qantas Holidays has supplied a number of customers with exciting travel options in Australia and around the world. Located in Australia and Singapore, Jetstar airline is a special airways providing low-cost airline ticket for Australia and the Asia-Pacific region passengers. From May 25, 2004 maiden flight of Australian domestic flight to the business expanded to the whole Asia after six months, Jetstar airlines has been rapidly developed. In November 2006, Jetstar launched international long-distance flights between Asia and Australia. Qantas national service centre provide the aircraft maintenance services and support for Australian Defence Force, including the special task fleet of Australian Government, Royal Australian Air Force (RAAF)’s Hercules and Australian Department of Defence (ADF)’s fire extinction fleet and helicopter fleet (Qantas, 2008).

In order to ensure that Qantas airlines maintain the ranking of one of the worlds experienced airways, Qantas constantly invest in the purchase of new aircrafts, aircraft internal promotion and infrastructure improvement. 3.0 Analysis

3.1 Mega environment
3.1.1 Technological
The technological innovation in aviation manufacturer accelerated the development of airways. After the world's largest aviation manufacturer-Boeing merged the world's third largest aviation manufacturer-McDonnell Douglas at December 15, 1996, the Airbus has become the only remaining opponent of it. Since then, the two companies invested large amount of money on new models’ research and development (Vistrom & Mejtoft, 2009). They have developed the world’s most advanced airplanes, A380 and B747, one after the other. The two new aeroplanes could do non-stop flying between two continents. In addition to this, new technology made it possible to use...
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