Persuasive methods
Persuasive Techniques
We use persuasive language to convince others to agree with our facts, share our values, accept our argument and conclusions, and adopt our way of thinking. There are many different ways to persuade people. Here are some of the more common:
Appeals: One persuasive technique is appealing to the audience,s: o Emotions
o o o o o o o o o r o
Fears
Desire to seem intelligent
Need to protect their family
Desire to fit in, to be accepted, to be loved
Desire to be an individual
Desire to follow a tradition
Desire to be wealthy or save money
Desire to be healthy
Desire to look good
Desire to protect animals and the environment
Pride in our country
Often other persuasive techniques can also involve an appeal.
Evidence: Using evidence is very persuasive as it makes the reader see the author as knowledgeable and the argument as more logical or reliable.
Fxxi*g*ie;: Statistics, expert opinions, research findings and anecdotal evidence.
Attacks: Attacks on opposing views, or the people who hold them can persuade the audience by portraying views and beliefs which are contrary to the author's conterition as foolish, dangerous, uncaring or deceitful. Using humor to make fun of these views can be particularly persuasive. Note: can offend or alienate audience if overdone.
[,'r*r':i:ri*; 'Town Hall? clown Hallif we consider the Mayor's latest comments.' fnclusive and Exclusive Language: Inclusive language such as 'we','our,,,us, and exclusive language such as 'them' can persuade by including the reader, or by creating a sense of solidarity or a sense of responsibility.
*xnni:i.:i"*l 'People like you and me don't want to see this happen'
Rhetorical Questions: Rhetorical questions are questions that do not require and answer and are asked for effect only. They engage the audience and encourage them to consider the issue and accept the author's answer, or imply that the answer is so obvious that anyone who
We use persuasive language to convince others to agree with our facts, share our values, accept our argument and conclusions, and adopt our way of thinking. There are many different ways to persuade people. Here are some of the more common:
Appeals: One persuasive technique is appealing to the audience,s: o Emotions
o o o o o o o o o r o
Fears
Desire to seem intelligent
Need to protect their family
Desire to fit in, to be accepted, to be loved
Desire to be an individual
Desire to follow a tradition
Desire to be wealthy or save money
Desire to be healthy
Desire to look good
Desire to protect animals and the environment
Pride in our country
Often other persuasive techniques can also involve an appeal.
Evidence: Using evidence is very persuasive as it makes the reader see the author as knowledgeable and the argument as more logical or reliable.
Fxxi*g*ie;: Statistics, expert opinions, research findings and anecdotal evidence.
Attacks: Attacks on opposing views, or the people who hold them can persuade the audience by portraying views and beliefs which are contrary to the author's conterition as foolish, dangerous, uncaring or deceitful. Using humor to make fun of these views can be particularly persuasive. Note: can offend or alienate audience if overdone.
[,'r*r':i:ri*; 'Town Hall? clown Hallif we consider the Mayor's latest comments.' fnclusive and Exclusive Language: Inclusive language such as 'we','our,,,us, and exclusive language such as 'them' can persuade by including the reader, or by creating a sense of solidarity or a sense of responsibility.
*xnni:i.:i"*l 'People like you and me don't want to see this happen'
Rhetorical Questions: Rhetorical questions are questions that do not require and answer and are asked for effect only. They engage the audience and encourage them to consider the issue and accept the author's answer, or imply that the answer is so obvious that anyone who