Persuasive Memo

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TO: Harri Karvinen, President
FROM: Saurabh Mishra, Regional Manager of Sales
DATE: 19th July, 2009
SUBJECT: Review of proposal to eliminate STP
On behalf of all the regional sales managers and the salespersons in TeknoSport, I would like to put forth this request to kindly review the pending decision to eliminate the legendary TeknoSport’s Sales training programme(STP). Being part of the business for a long time, and from the rich ground work experience that we all believe we have, we feel that STP has been at the forefront of pitching TeknoSport into a position that it enjoys right now. STP has been an integral part of the success story of TeknoSport and there are various reasons for which there is a need to continue the STP. They are enlisted below: •Rigorous training before on-the-job training – STP takes the new employees through a rigorous 5 day schedule, adapting them to the skills which differentiates an STP salespersons from the rest •Holistic training – STP incorporates the accumulated learning of various salespersons over so many years. This would not be provided by a buddy system where scope is limited to just one mentor •Training of long time sales personnel – Currently, there are no programs in place which would train the long time sales personnel with the new products, new methodology and new communication systems in place. This is very crucial for our successful salespersons to adapt to the changing paradigm •Employee Satisfaction – STP is one of the major contributors to employee satisfaction in our firm. It provides an enriching experience to the long time sales persons, and to the new employees, it imparts new confidence levels and makes them feel important to TeknoSport. Apart from that, it helps them learn the new communications systems, thus enabling them in better workload management, making them more efficient •Contribution to success – Our success has been driven by amazing performances by our sales personnel. Our innovative...
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