PSY301: Social Psychology
July 19, 2012
Life in the twenty-first century is a bit overwhelming with the multitude of choices regarding nearly everything. We are persuaded daily to choose this over that or that over this. Persuasion is a method of influence that attempts to change a person’s beliefs, feelings, or behaviors. In other words persuasion attempts to change attitudes by attacking one or more of the tricompnants of attitude, affect, cognitions, and behavior. This tools power is often underestimated by individuals. In order to get a better look at how we must take a more extensive look on how the social psychology of persuasion can be used in the who (characteristics of the Persuader), what (characteristics of the Message) and to whom (characteristics of the Audience). Who - Describe the Characteristics of the Persuader:
Messages from expert sources are persuasive when the message includes strong arguments from within that expert's field of knowledge. Messages that come from an expert source but are weak are less persuasive than messages coming from someone who is less of an expert, but who has strong arguments (Bohner, Ruder, & Erb, 2002; Tormala, Brinol, & Petty, 2006) (Feenstra, 2011). If we can relate to the message and the message giver, due to the credibility and benefit from both, one can be persuaded easily. Persuader must be sincere, has good reputation and be clear in own message. Research shows that when people talk with a sense of relatedness with the audience, their ability to persuade is higher. Also, people we like and who we can trust on their credibility, we can get persuaded by them, more readily. We respond well to those who possess such characteristics because of the qualities of being clear, someone we can relate to the message of and who is reliable for us in terms of their message and arguments in support of their message. I do not think that one would respond...
Please join StudyMode to read the full document